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Orrun Relay · Direct Mail

Put something physical in the hand, on cue.

Trigger postcards and letters from intent or site activity. Print, postage and delivery handled.

Mail · triggered sendIllustrative

TRIGGERED

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HELD BY GATE

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IN THE MAIL

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The problem

Digital channels are crowded.

Inboxes are full and feeds scroll past. A well-timed piece of mail still gets held, read and kept on the desk, but traditional mail programs are slow, batch-only and blind to what a prospect did yesterday.

Formats
Postcard · letter · self-mailer
Approval to mailbox
~5 days
Minimum drop
1,000 pieces

What it does

Orrun Relay, in four parts.

01

Triggered sends

Fire mail from an audience refresh, a site visit or a CRM change, not a quarterly batch.

02

Your brand on the piece

Postcards, letters and self-mailers on the client’s letterhead, with variable fields per recipient.

03

Suppression first

Every drop runs through Orrun Gate before it prints. No mail to the people who should not get it.

04

Tracked end to end

Follow each drop from approval to delivery and tie responses back to the audience that triggered it.

How it works

From setup to signal.

  1. STEP 01

    Choose the trigger

  2. STEP 02

    Pick format and design

  3. STEP 03

    Suppress and approve

  4. STEP 04

    Print, mail, track

Where it plugs in

Orrun ArrayOrrun BeaconOrrun LedgerCSVCRM

Request a demo

See your market, live.

Bring the file you use today. We will show you what it looks like re-resolved against a live graph, with owners, in-market flags and suppression applied.