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How it works

Set it up once.
It stays current.

Orrun replaces the order-a-list, wait, upload, repeat cycle with definitions that re-resolve against a live graph. Here is what that looks like in practice.

How it works

Connect. Build. Refresh. Activate.

Four steps, run once to set up and then continuously. The audience you build today is still accurate next quarter.

  1. 01

    Connect

    Bring the file, the CRM or the site. Orrun matches what you already own against the graph and sets your suppression rules.

  2. 02

    Build

    Define audiences with geography, household, wealth, role and intent. Cut them into personas with their own counts.

  3. 03

    Refresh

    Definitions re-resolve on schedule. Records are re-enriched, scores update, and new in-market people surface.

  4. 04

    Activate

    Sync to ad platforms, push to CRM, trigger mail or export a file. Suppression is applied to every output.

Orrun Array

One query. Every dimension.
A count you can trust.

Stack geography, household, wealth, role and intent in a single definition. Save it once. It re-resolves against current data on every refresh.

audience / owners_energy_states
  1. 1FROMorrun.graph
  2. 2WHEREgeo IN (TX, OK, LA, CO)
  3. 3ANDage BETWEEN 50 AND 70
  4. 4ANDhousehold_wealth IN top_bands
  5. 5ANDrole IN (owner, founder, president, principal)
  6. 6ANDintent ~ ("energy", "alternative assets", "tax planning")
  7. 7EXCLUDEexisting_book, dnc, opt_outs
  8. 8REFRESHdaily → meta, google, csv, relay
TXOKLACO50–70OWNER-LEVELINTENTSUPPRESS

MATCHED AUDIENCE

Illustrative

—

Full graphAll
Geography18,400,000
Age band5,120,000
Wealth indicators1,190,000
Owner-level role214,000
Active research38,600
After suppression31,270

Questions

The short answers.

What do we need to get started?+

Whatever you use today: a purchased file, a CRM, a website, or all three. We match what you own first, set your suppression rules, and build from there.

How fresh is the data?+

Audience definitions re-resolve on a schedule you set, and intent signals refresh daily. You are never working from a list cut months ago.

Where do audiences go?+

Paid social, search and programmatic platforms, your CRM, a CSV or SFTP drop, or Orrun Relay for direct mail. Suppression is applied to every one.

Who sees the data?+

Your account is yours. Exports and syncs go only to destinations you approve, and every exclusion is logged.

Do you sell “verified” investor or buyer lists?+

No. Orrun audiences are built from wealth, title, geography and intent signals. They are prospecting and enrichment tools, not verification.

How long does onboarding take?+

Most teams see their own file re-resolved in the first working session. Timelines for integrations and site identification depend on your stack.

Request a demo

See your market, live.

Bring the file you use today. We will show you what it looks like re-resolved against a live graph, with owners, in-market flags and suppression applied.

Request a demo →hello@orrun.ai