Orrun Atlas · Consumer Data
The graph under everything.
A deep U.S. consumer and business graph that powers segmentation, lookalikes and enrichment across Orrun.
The problem
Thin data makes blunt audiences.
A name and a zip code cannot tell an owner from an employee, or a household with liquidity from one without. Targeting on thin records produces lists that look right and perform like noise.
- U.S. consumer profiles
- 240M+
- Business contacts
- 110M+
- Consumer attributes
- 400+
What it does
Orrun Atlas, in four parts.
Demographics & household
Age, household composition, homeownership, education and length of residence.
Wealth indicators
Income, home value and net-worth proxies, treated as signals, never as verification.
Lifestyle & purchase behavior
Interests, affinities and spending patterns that sharpen who a person is beyond a title.
Reachable
Postal, email, phone and digital identifiers so an audience can actually be activated.
How it works
From setup to signal.
STEP 01
Resolve identity
STEP 02
Attach attributes
STEP 03
Model and segment
STEP 04
Activate
Where it plugs in
Request a demo
See your market, live.
Bring the file you use today. We will show you what it looks like re-resolved against a live graph, with owners, in-market flags and suppression applied.