Orrun Array · Audiences
Build the audience in one query. Keep it live.
Stack geography, household, wealth, firmographic and intent filters into a single audience that refreshes itself.
The problem
A purchased list is a photograph.
The day a list is cut it starts to age. People move, change roles, sell companies and stop researching. Re-cutting a persona means another order and another wait, and the spend keeps landing on people who were never in the market.
- Refresh cadence
- Daily
- Attributes per record
- 1,000+
- Intent categories
- 40,000+
What it does
Orrun Array, in four parts.
One query, every dimension
Combine location, age, household, wealth indicators, title, company and intent with AND / OR logic. See the count move as you build.
Saved and scheduled
Save the definition, not the export. Set a refresh cadence and the audience re-resolves against current data on its own.
Personas as cuts
Build one universe, then slice it into named personas. Each cut has its own count, its own exports and its own suppression.
Ready to activate
Push to paid social, search and programmatic destinations, or export a mailable, callable file.
How it works
From setup to signal.
STEP 01
Define the universe
STEP 02
Layer intent and wealth
STEP 03
Cut into personas
STEP 04
Schedule and activate
Where it plugs in
Request a demo
See your market, live.
Bring the file you use today. We will show you what it looks like re-resolved against a live graph, with owners, in-market flags and suppression applied.