HVAC
Reach the homeowner before the system quits.
Most HVAC replacements are decided in a hurry, on the hottest or coldest day of the year, with whoever answers first. Systems age out on a predictable curve, and the 2025 shift to new lower-GWP refrigerants has made replacing an older system a more common choice than repairing it. Orrun helps HVAC companies reach likely replacement households before the emergency call.
What we hear
Where the current approach breaks.
- 01Replacement jobs won by whoever shows up first in an emergency, often through shared lead marketplaces.
- 02Ad spend reaching renters, new construction and homes that just replaced their system.
- 03Past customers and maintenance members with no signal of when they are ready to replace.
- 04Peak-season demand that overwhelms the team, followed by quiet shoulder months.
Plays
How HVAC companies use Orrun.
Likely replacement homes
Target owner-occupied homes by home age, value and neighborhood, layered with active research on AC replacement, heat pumps and system costs.
Work the book you already have
Enrich past customers and maintenance members, use your own install dates to flag aging systems, and route owners who show in-market research to sales first.
Request a demo
See your market, live.
Bring the file you use today. We will show you what it looks like re-resolved against a live graph, with owners, in-market flags and suppression applied.